What does it take to synchronize product data effectively?
Modern MDM technologies, global data synchronization network, synergy with EDI & more
To commercialize a new product, a company has to provide all relevant partners within the distribution network with accurate product data. A few years ago, it was sufficient to give the name of a particular product and its corresponding GTIN number. Later, the size and weight of the product were incorporated into the description. Today, comprehensive product data must include product category, packaging and labeling details, storage instructions, consumption instructions, and information on hazardous substances; basically everything that makes that particular product what it is.
Why is that? Because that is what end-customers pay ever more attention to. Product information is often one of the main drivers for choosing Product A, instead of Product B, or C. Plus, the data help distributors and retailers ship products more effectively – getting them to the right place at the right time so that they can be bought by target customers.
Keeping such detailed product information up to date across the entire distribution network, however, can be difficult. There are plenty of reasons, including the different ways of performing data exchange, the scope of possible product attributes, business partners using a range of data management systems, and so on. Not to mention that failure to provide high-quality data to all parties, on time, could lead to major financial setbacks. Fortunately, there are technologies that can help companies synchronize product data with their partners efficiently and economically. In this white paper, we will take a closer look at those solutions and the ways you can solve the challenges of product data synchronization across the entire distribution network.